Along with its audit, the company bestows a visual seal designed to act as a signal to users that a company is trustworthy–and that, on a basic level, its products use algorithms in the first place. The seal is a visual emblem that translates the audit into branding and marketing value, taking a step toward a world where companies proudly display their dedication to honest algorithms.
As artificial-intelligence systems get more advanced, the logic paths they follow can be difficult or even impossible to understand, creating a so-called “black box.” As these algorithms come to control increasingly important parts of our lives, like whether we get a job or a loan, it is crucial to understand their biases and decisions.
ORCAA is a consulting company that helps companies and organizations manage and audit their algorithmic risks.
